Once patients enter the building, every small moment matters. If check-in is unclear, wait times go unacknowledged, or visit summaries feel irrelevant—satisfaction drops and loyalty fades.
Improving these micro-moments may not require tech upgrades—just operational clarity, scripting, and empathy.
About MB360 Insight Briefs:
MB360 Insight Briefs are monthly, research-driven snapshots of the healthcare experience designed to highlight real member and patient pain points and what to do about them.
Each brief focuses on a specific challenge in the healthcare journey, from digital frustrations and call center overload to in-clinic confusion and missed communication moments. Using direct quotes, usability findings, and survey data, we distill three critical insights into a concise, highly visual format that’s easy to skim and act on.
What to expect:
One core topic per month (e.g., checkout experiences, digital engagement, wait time communication)
Three actionable insights each illustrated with real user feedback and followed by clear fixes
Concise, practical takeaways for healthcare leaders, designers, and operational teams
Empathetic tone and plain language backed by real-world research, not just theory
MB360 briefs are built for teams who want to move fast, from insight to impact.
