MB360 | CX Research and Consumer Insights

May 2025 Insight Brief

$495.00

Finding Healthcare

What Patients Really Experience

Summary

This month’s brief focuses on the significant barriers patients face when trying to access care, including insurance verification, provider availability, and equitable access. Marginalized communities are disproportionately affected.
Building trust and improving access can be effected by enhancing insurance filtering, expanding telehealth, and investing in culturally competent, community-based care solutions.

About MB360 Insight Briefs:

MB360 Insight Briefs are monthly, research-driven snapshots of the healthcare experience designed to highlight real member and patient pain points and what to do about them.
Each brief focuses on a specific challenge in the healthcare journey, from digital frustrations and call center overload to in-clinic confusion and missed communication moments. Using direct quotes, usability findings, and survey data, we distill three critical insights into a concise, highly visual format that’s easy to skim and act on.

What to expect:

  • One core topic per month (e.g., checkout experiences, digital engagement, wait time communication)
  • Three actionable insights each illustrated with real user feedback and followed by clear fixes
  • Concise, practical takeaways for healthcare leaders, designers, and operational teams
  • Empathetic tone and plain language backed by real-world research, not just theory

MB360 briefs are built for teams who want to move fast, from insight to impact.

Category:
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Digital Member Experience Checklist

This checklist helps health plans assess common engagement breakdowns and identify opportunities to simplify, streamline, and humanize the member experience.

Summary

Patients want care that’s accessible, understandable, and human. While digital solutions such as online scheduling and telehealth appointments can improve access to healthcare, emotional and logistical barriers remain real, especially for vulnerable populations.

Addressing these gaps is not just a service improvement…it’s a trust-building imperative.

 

Task
Do you allow patients to filter provider directories by insurance plan and network status?
Are you prioritizing appointments based on medical urgency and automatically filling cancellations?
Have you established clear handoff procedures when providers leave to maintain patient relationships?
Have you implemented bias training, patient feedback systems, and accountability measures?
Are you offering virtual consultations for routine care, follow-ups, and minor health concerns?
Insight Brief May 2025May 2025 Insight Brief
$495.00
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