MB360 | CX Research and Consumer Insights

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Products & Services

At MB360, we combine nearly a decade of firsthand patient and member insights with seasoned CX expertise to deliver both on‑demand research products and high‑touch strategic services—empowering health systems, plans, and marketers to design experiences that truly resonate.

On‑Demand Research Products

Our products put real patient and member feedback at your fingertips, so you can move from insight to action without delay.

  • Continuous Insight Reporting
    Market-ready monthly briefs providing rapid updates on evolving digital engagement trends, and 4 quarterly insight reports that deliver data-backed deep dives with real patient and member voices, design guidance, and messaging playbooks to support your next initiative.
  • Audit Tools & Checklists
    Lightweight, downloadable scorecards and frameworks for quick internal assessments of digital touchpoints and service moments.
  • Digital & Journey Experience Audits
    Comprehensive reviews of portals, apps, and workflows—featuring annotated feedback and prioritized redesign recommendations from seasoned CX professionals.
  • Persona & Journey Deep Dives
    Rich, research‑driven persona profiles and journey maps that uncover motivations, pain points, and decision drivers for both patients and members.
View Reports

Strategic Services

For organizations seeking tailored collaboration and expert guidance, our services blend rigorous research with hands‑on strategy to transform patient and member experiences.

  • CX Strategy Engagements
    End‑to‑end roadmaps that assess current patient and member journeys, identify critical trust gaps, and deliver prioritized, actionable plans aligned to clinical workflows and emotional contexts.
  • Commissioned Research
    Custom‑designed studies—from large‑scale surveys to in‑depth interviews—crafted by our healthcare research specialists to answer your organization’s most pressing experience questions.
  • Custom Workshops & Frameworks
    Interactive, hands‑on sessions—virtual or on‑site—tailored to your team’s unique goals and challenges, leveraging proven models to accelerate strategy alignment and action planning.
Connect with a Research Expert

Ready to harness these products and services for your organization?

Talk to a Patient Experience Specialist
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