MB360 | CX Research and Consumer Insights

February 2025 Insight Brief

$495.00

Closing the Loop on Care

Summary

In-clinic checkout is the final impression of care. When it’s clear, kind, and complete—it builds trust and readiness for the next step.

When it’s rushed, vague, or inconsistent—it leaves patients wondering if they were just another appointment.

About MB360 Insight Briefs:

MB360 Insight Briefs are monthly, research-driven snapshots of the healthcare experience designed to highlight real member and patient pain points and what to do about them.
Each brief focuses on a specific challenge in the healthcare journey, from digital frustrations and call center overload to in-clinic confusion and missed communication moments. Using direct quotes, usability findings, and survey data, we distill three critical insights into a concise, highly visual format that’s easy to skim and act on.

What to expect:

  • One core topic per month (e.g., checkout experiences, digital engagement, wait time communication)
  • Three actionable insights each illustrated with real user feedback and followed by clear fixes
  • Concise, practical takeaways for healthcare leaders, designers, and operational teams
  • Empathetic tone and plain language backed by real-world research, not just theory

MB360 briefs are built for teams who want to move fast, from insight to impact.

Category:
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Fix This Now: In-Clinic Checkout Checklist

Task
Do all patients receive clear verbal confirmation that their visit is complete?
Are staff trained to provide or confirm next steps (labs, imaging, follow-ups)?
Is your EHR workflow designed to support visit wrap-up before the patient leaves?
Do signage and scripting reinforce a standard checkout process?
Do patients leave feeling acknowledged, not just dismissed?
Insight Brief February 2025February 2025 Insight Brief
$495.00
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