MB360 | CX Research and Consumer Insights

July 2025 Insight Brief

$495.00

Human-Centered Design in Healthcare

Small Shifts, Big Impact

Summary

Human-centered design in healthcare isn’t about massive overhauls; it’s about small, intentional shifts. By designing with people, not just for them, and by listening deeply, organizations can create care experiences that are more inclusive, empathetic, and effective.

Think about “What’s it like to be in this moment of care?”

 

About MB360 Insight Briefs:

MB360 Insight Briefs are monthly, research-driven snapshots of the healthcare experience designed to highlight real member and patient pain points and what to do about them.
Each brief focuses on a specific challenge in the healthcare journey, from digital frustrations and call center overload to in-clinic confusion and missed communication moments. Using direct quotes, usability findings, and survey data, we distill three critical insights into a concise, highly visual format that’s easy to skim and act on.

What to expect:

  • One core topic per month (e.g., checkout experiences, digital engagement, wait time communication)
  • Three actionable insights each illustrated with real user feedback and followed by clear fixes
  • Concise, practical takeaways for healthcare leaders, designers, and operational teams
  • Empathetic tone and plain language backed by real-world research, not just theory

MB360 briefs are built for teams who want to move fast, from insight to impact.

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Human-Centered Design in Healthcare

Small Shifts, Big Impact

Summary

This month’s brief explores how human-centered design (HCD) can transform everyday healthcare interactions into more inclusive, empathetic, and effective experiences. Patients, especially those with language barriers, neurodiverse needs, or limited mobility, often feel lost in systems designed for efficiency rather than experience.

By designing with patients, not just for them, health systems can uncover hidden barriers, build trust, and improve outcomes without major overhauls.

Task
Have you involved patients, caregivers, and frontline staff in the design of tools or processes? (e.g., through shadowing, journey mapping, or feedback loops)
Are you identifying and addressing pain points in intake and rooming processes that may confuse or disempower patients?
Have you reviewed your materials and workflows to ensure they accommodate neurodiverse individuals, non-native English speakers, and those with limited mobility?
Are you using inclusive testing protocols and scenario planning to design for patients at the margins?
Do you regularly conduct short patient interviews or gather feedback from frontline staff to uncover unmet needs and emotional drivers?
Have you added “How did this feel?” prompts to follow-ups to capture emotional and experiential feedback?

 

July 2025 Brief CoverJuly 2025 Insight Brief
$495.00
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