MB360 | CX Research and Consumer Insights

September 2025 Insight Brief

$495.00

Friction at the Front Door

Why Streamlining Check-In and Registration Is Key to Patient Trust, Loyalty, and Operational Efficiency

 

Summary

This month’s brief explores how check-in and registration workflows shape the patient experience from the very first moment. Confusing digital tools, redundant data entry, and lack of communication during delays can erode trust, even when clinical care is strong.

Improving front-door efficiency means designing for clarity, integration, and proactive communication.

 

About MB360 Insight Briefs:

MB360 Insight Briefs are monthly, research-driven snapshots of the healthcare experience designed to highlight real member and patient pain points and what to do about them.
Each brief focuses on a specific challenge in the healthcare journey, from digital frustrations and call center overload to in-clinic confusion and missed communication moments. Using direct quotes, usability findings, and survey data, we distill three critical insights into a concise, highly visual format that’s easy to skim and act on.

What to expect:

  • One core topic per month (e.g., checkout experiences, digital engagement, wait time communication)
  • Three actionable insights each illustrated with real user feedback and followed by clear fixes
  • Concise, practical takeaways for healthcare leaders, designers, and operational teams
  • Empathetic tone and plain language backed by real-world research, not just theory

MB360 briefs are built for teams who want to move fast, from insight to impact.

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Summary

Check-in and registration are more than logistics, they’re the emotional front door to care. When these moments are clear, integrated, and communicative, patients feel confident and respected.

Fix This Now: Check-In & Registration Experience Checklist

Task
Do your digital check-in tools provide clear, visible confirmation that the process is complete?
Are staff trained to greet and verify patients who have checked in digitally to reduce confusion?
Have you minimized redundant data entry by integrating digital check-in with front-desk workflows?
Is patient information auto-filled when authenticated, and used by staff to avoid re-entry?
Do you proactively communicate wait times and delays – verbally or via digital tools – at least every 10 minutes?
Are waiting areas and signage designed to reinforce flow and reduce ambiguity about next steps?
September 2025 Insight BriefSeptember 2025 Insight Brief
$495.00
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